If you’ve been scrolling through your feed lately and felt a sudden pang of FOMO over a wedding you weren’t invited to, don’t worry—it’s all part of the plan. A24 is currently pulling off a stroke of genius for their newest film, The Drama. They aren’t just selling us a movie; they are selling us a full-blown, immersive wedding experience.
From a fake wedding announcement in The Boston Globe to “leaked” engagement photos, the line between fiction and reality is officially blurred. But the question is, will you be attending the wedding of the year?
What Is ‘The Drama’ About?
While the world might be obsessed with a potential Tom/Zendaya wedding, we’re officially RSVPing to Emma Harwood (Zendaya) and Charlie Thompson (Robert Pattinson).
The film follows this seemingly picture-perfect couple in the high-stakes week leading up to their nuptials. However, in true A24 fashion, things take a turn for the dark. After a massive secret is revealed by Zendaya’s character, the “perfect” wedding begins to unravel into something much more unsettling.
The “Hidden Gems” Of The Campaign
A24 has gone all-out to make viewers feel like part of the wedding party. Here is what has been spotted so far:
- The Engagement Announcement: ‘The Boston Globe’ featured a fake engagement announcement for Emma Harwood (Zendaya) and Charlie Thompson (Robert Pattinson) before the trailer dropped.
The Instagram Photos: Authentic-style engagement shots popped up on the grid of Norman and Blake—the same legendary duo behind Sofia Richie’s iconic wedding photos. - The Digital Invite: There is an official “fake” wedding website where you can actually RSVP and view the registry.
- The Dress Code: Fans are being encouraged to show up to the theater in their best wedding guest dress or formal attire to fully lean into the theme.
🍿The Drama premieres Friday April 3rd. Grab your tickets to see the film here.