We know for a fact that California is home to some of the most magical towns in the country, from charming coastal escapes to deep forests. Each destination offers its own mix of scenery, outdoor adventure, and local culture, making the Golden State a year-round favorite for travelers.
That appeal has now been reflected in a new national ranking published by USA Today 10Best, which named Big Bear Lake as the second-best town in the West. The list was compiled based on thousands of votes submitted by online users, reflecting popular opinion.
Big Bear Lake: one of the best towns in the U.S.

Big Bear Lake is centered around the man-made freshwater lake that shares its name, a major draw for boating, kayaking, and fishing. Set within the San Bernardino National Forest, the mountain town is a year-round destination that shifts seamlessly from snowy winters ideal for skiing to warmer summers perfect for hiking and swimming.
The area is also rich in wildlife, with frequent sightings of black bears, mountain lions, and bald eagles. Beyond its natural appeal, Big Bear offers a lively local scene, including dozens of restaurants (many with scenic lakefront views).
An outdoor haven with a celebrity power-couple
Beyond its recreational appeal, Big Bear Lake has gained attention as one of the country’s top lake destinations thanks to its clear waters and mountain backdrop. But on top of that, it’s also home to the well-known bald eagle pair Jackie and Shadow.
The pair have become local celebrities through livestreamed nest cameras watched by viewers around the world. The beloved birds recently welcomed two eaglets, adding to the town’s reputation as a rare place where wildlife, community, and tourism intersect so closely.