Attention all ARMY members — get ready for an exciting announcement! A BTS pop-up is coming to Los Angeles very soon, and it’s sure to be an experience you won’t want to miss.
The official BTS X account (formerly Twitter) announced this news through a 30-second teaser that leads stans to an interactive site. The video featured packaging and shipping visuals along with a conveyor belt brimming with glass jars housing ethereal clouds adorned with flashes of lightning. Suddenly, the words “Eternal Youth” flash on upon the screen with a series of mysterious numbers.
Fans are then led to a delivery tracking-styled site that challenges them to unlock hints to access the details of the pop-up store. Visitors must utilize the site to track “deliveries” akin to an online shopping experience. The “delivery number” and passcode blend dates and words associated with BTS and ARMY — encouraging several guesses until the correct combination. Clues are provided throughout the website to assist visitors in solving the puzzle. Once unlocked, stans will gain access to the exclusive details they’ve been eagerly anticipating!
For those who prefer not to wait, don’t worry. We’re Jin it to win it and have got you covered with the most important details — including the opening dates! The ‘Monochrome’ pop-up is set to arrive in Los Angeles on May 16, 2024, and will remain open until May 27, 2024. According to JoongAng Daily, the overall theme of the pop-up will feature clouds containing memories and special moments shared between BTS and ARMY, all housed within bottles. (Just like in the teaser!)
But that’s not all — exclusive merchandise and never-before-seen portraits will also be available for fans to enjoy. This pop-up is set to make its mark not only in L.A., but also in Tokyo, Jakarta, Bangkok, and Manila. BTS stans from around the world will have the opportunity to celebrate RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, and their unparalleled impact on musical culture.
So mark your calendars and get ready to step into the BTS universe this May — where unforgettable K-POP memories await you in the heart of Los Angeles!
🗓️ When: May 16 — 27, 2024
📍 Location: Exact address to be announced — Los Angeles