The Los Angeles Dodgers have made history again, but it’s not just on the field this time. After clinching the 2024 World Series title against the New York Yankees, Dodgers fans shattered records for merchandise sales. The hype surrounding this historic Dodgers record-setting team has just begun, as people are starting to throw around the word “dynasty”.
Fanatics sales record after Dodgers win
Fanatics, the official retailer for MLB, reported a record-breaking surge in sales within the first 24 hours of the Dodgers’ victory. More Dodgers gear was sold globally than for any other championship team across all sports.
Compared to the 2020 World Series, which also saw huge fan excitement, sales were up by 20% in just 12 hours. The numbers kept climbing, with a 24% increase over the 2020 Dodgers’ first-day sales.
Who is the most popular Dodgers player in merchandise sales?
Fans went all out to support their favorite players. The top-selling player-specific merchandise featured Shohei Ohtani, Freddie Freeman, Mookie Betts, Yoshinobu Yamamoto, and Clayton Kershaw.
Ohtani, the Japanese sensation, topped the list, drawing massive international support. This support came especially from Japan, which ranked second in sales after the United States. Freddie Freeman, who earned the World Series MVP award, was also a huge favorite.
Where to buy Dodgers World Series merchandise?
Dodgers fans are known for their loyalty and passion. This year, however, the excitement reached new heights. The team’s thrilling comeback win in Game 5 and iconic plays, like Freeman’s record-breaking performances, have fueled fans to commemorate the moment.
The fact that this championship marked redemption from the 2020 season, which didn’t have a full-scale celebration due to the pandemic, also plays a huge role in the frenzy.
The hype wasn’t just online. In-person merchandise sales broke records, too. Game 1 at Dodger Stadium and Game 3 at Yankee Stadium now hold the titles for the highest merchandise sales in World Series history. The MLB Flagship Store in New York City also reported all-time high sales during the event.