The most important sporting event on Earth, attracting hundreds of millions of fans worldwide, both traveling to matches and tuning in live to follow their national teams, is rapidly approaching. The first round of ticket sales to attend the FIFA World Cup matches kicks off this week on September 10.
As Secret Los Angeles anticipated a few weeks ago, this first pre-sale stage is exclusive for Visa clients and will run until September 19. After that, different rounds of sales will follow for the general public and last-minute buyers.
But today, the big news is the ticket prices that FIFA has established for the upcoming World Cup. According to The Guardian, the ticket price range starts at $60, with the most expensive tickets for a prime spot at the final starting at a staggering $6,730. “Dynamic pricing” will be in effect.
In case you’re wondering what dynamic pricing is, it basically means that the starting ticket prices could (and likely will) rise significantly. This will be the first men’s World Cup to use the system, where prices are adjusted according to demand, similar to surge pricing for rideshares.
FIFA officials defended the use of dynamic pricing as a way to adapt to the U.S. and Canadian markets, where the practice is common and consumers are accustomed to ticket prices fluctuating based on demand. FIFA did not disclose any price points between the two announced ticket levels.