Whether you’re celebrating a big win or recovering from a tough loss, Taco Bell is helping fans celebrate every twist and turn of the FIFA World Cup with a limited-time free taco promotion.
Taco Bell has launched L.O.C.O.S. (Loss Or Celebration Outcome Support), a limited-time promotion inspired by the emotional roller coaster of the FIFA World Cup. The campaign rewards fans no matter how their team performs with free tacos, exclusive prizes, and more.
How to get a free taco
Scoring a free taco is simple if you’re a Taco Bell Rewards member.
Here’s how it works:
- Open the Taco Bell app and sign in to your Rewards account.
- Enter the L.O.C.O.S. experience.
- Choose either Celebration Mode if your team won or Support Mode if they lost.
- Complete the in-app challenge.
The first time you participate, you’ll unlock a free taco with any qualifying purchase. New challenges will continue to roll out throughout the tournament, giving fans additional chances to earn rewards.
More rewards are up for grabs
The promotion goes beyond just tacos. Throughout the World Cup, participants can complete weekly challenges to earn additional food rewards, exclusive Taco Bell merchandise, and other surprises available through the app.
Fans in L.A. can join the fun
Taco Bell is also bringing the excitement offline with special fan activations in Los Angeles. Visitors can expect interactive experiences, giveaways, and plenty of free tacos as part of the celebration surrounding the tournament.
When does the promotion end?
The L.O.C.O.S. promotion is available through July 13th. Taco Bell says the campaign won’t end with this summer’s tournament, either. The brand plans to bring L.O.C.O.S. back for future sporting events and other major cultural moments, offering fans a tasty pick-me-up no matter the outcome.
Whether you’re celebrating a memorable victory or shaking off a tough defeat, this limited-time promotion is a great excuse to grab a tasty taco while the World Cup is still in full swing.
