In 2024, the Los Angeles Dodgers continued to prove why they’re more than just a baseball team, they’re a cultural phenomenon in LA. The team ranked as the second most-searched team of the year globally in Google’s Year in Search report. They captivated not only sports fans but also the city’s social media conversation, ending with the Dodgers as a top Google search term.
A Year That Defined Dodgers’ Legacy
The Dodgers’ 2024 season was filled with gold, excitement, and unforgettable moments that kept Angelenos glued to their phones. From Shohei Ohtani’s record-breaking performances to the team’s run to the World Series, every twist and turn of their season became a headline.
Ohtani’s historic free-agent signing last offseason was only the beginning. The Dodgers dominated the National League and returned to the World Series, taking down their rivals, the Yankees, to claim the championship. In fact, the Yankees are the only team in the world with more searches on Google than the Dodgers.
How the Dodgers Ruled Google Search
For Angelenos, the Dodgers are more than a team, they’re a symbol of the city’s spirit. Their rise as the second most-searched team reflects how deeply they resonate with LA culture.
Whether it was viral moments from games, star-studded celebrity appearances at Dodger Stadium, or the buzz around exclusive merch drops, the Dodgers managed to keep the city engaged both online and offline.
Not everything Dodgers-related happened inside a ballpark. In 2024, there was plenty of news surrounding the beginning of the Dodgers dynasty that trended on social media. For example, when Apple TV announced a documentary about their World Series victory that focused on the off-field aspect of the player’s lives and the new collaboration between Nike and its Kobe Bryant brand and the team.
In a city obsessed with trends, the Dodgers tapped into the social media-savvy crowd by blending sports with entertainment, music, and fashion. Their presence on Instagram, TikTok, and Twitter was a key factor in driving conversations far beyond baseball.