
Los Angeles is known for its vibrant personality and larger-than-life characters — so why not channel some of that energy into your Halloween costume? We’ve rounded up some of the best L.A.-inspired costumes to spark your creativity this spooky season. Whether you’re repping a local icon like Call Jacob or paying homage to In-N-Out, these ideas will have you dressed to impress with a touch of that unmistakable L.A. flair.
1. Call Jacob
There’s no escaping the “Call Jacob” billboards scattered across Los Angeles, so why not turn them into your next Halloween costume? Channel your inner personal injury lawyer by slicking your hair back, throwing on a sharp suit, and for an extra touch, use a yellow backdrop to really capture his billboard’s vibe. It’s a hilarious and easy way to pay tribute to one of L.A.’s most recognizable ads.
2. Veronica’s Insurance

A Veronica’s Insurance costume really taps into the recognizable image of Veronica Gallardo, who has become a fixture in Los Angeles thanks to her countless ads seen on buses and billboards. Adriana is often seen in her sleek black outfit and often pictured with her German shepherd dog by her side who sometimes is rocking sunglasses — making this costume a playful and fun option for Halloween. To truly capture the look, throw on on a similar fit and grab a stuffed dog to complete the ensemble!
3. Stuart, the 101-minion
If you’ve ever driven down the 101 freeway and felt like you were being watched — you were right. Stuart, an inflatable Minion perched atop a building near Universal Studios, towers over the 101 as an unofficial mascot for drivers stuck in traffic, offering some company and a bit of humor to the daily grind. To recreate this look, throw on a Minion outfit — yellow face paint, overalls, and a single goggle — and you’ll embody a true L.A. traffic icon everyone has seen while inching through the 101.
4. In-N-Out Worker

The In-N-Out worker costume is an easy way to honor one of SoCal’s most beloved fast-food joints. Just throw on some white pants, a red apron, and grab a signature paper hat from your local In-N-Out — boom, you’re instantly recognizable! Bonus points if you carry around a tray of In-N-Out fries and burgers to really sell the look!
5. Santa Monica Meme Houses

Even if you don’t live in L.A., you’ve probably seen the famous “Santa Monica Meme Houses“ online. These two homes, located along the Pacific Coast Highway, stand out with their drastically different color schemes — one is black and grey, while the other is pink and purple. Their stark contrast has been the subject of countless memes since 2016, but they gained even more attention during the Barbenheimer craze. Known as the Sherbet Homes, Barbie’s House, or simply the Santa Monica Meme Houses — they’ve become icons in their own right. Now, they’ve made their way into Halloween costume ideas, and dressing up as this quirky duo is the perfect way to bring a little L.A. real estate humor to your spooky season!
6. Runyon Canyon Hiker

Sometimes, it’s all about poking fun at ourselves, and Halloween is the perfect time to do it! Throw on some athleisure wear, oversized sunglasses, carry a reusable water bottle, and don’t forget a tiny dog to complete the look of the classic L.A. hiker. It’s an effortless, laid-back costume that everyone will recognize… or you might even blend in a little too much.
7. Traffic Jam
Here’s a fun pun-inspired costume: wear a traffic cone hat, attach toy cars to your outfit, and carry around a jar of jam — or have a friend dress as one — for a punny take on L.A.’s notorious traffic jams and gridlock. It’s a clever dad-joke way of bringing some humor to the everyday frustrations of L.A. drivers.
If you have some more L.A.-inspired ideas, feel free to send them our way via the @secret.losangeles Instagram!