Luka Doncic is no longer just a rising star; the Lakers’ PG is now the face of the NBA’s most popular jersey. In a stunning shift that ended a decade-long reign by LeBron James and Stephen Curry, Doncic’s Lakers jersey has officially become the top-selling uniform in the league.
The rise of a new fan favorite in L.A.
Doncic’s midseason trade to the Lakers sent shockwaves through the NBA and immediately boosted Lakers merchandise sales. According to official data from NBAStore.com, the Lakers now lead the league in team merchandise sales, with Doncic topping individual jersey sales.
This marks the first time since 2013 that someone other than James or Curry has held the No. 1 spot. Curry ranks second, while LeBron now sits third.
Luka Doncic Lakers Era: His popularity signals a new chapter
Doncic is not just the new fan favorite in Los Angeles. He’s the first international player to lead the league in jersey sales. His move to the Lakers symbolizes a global shift in NBA fandom, as more international players become household names in the U.S. and beyond.
With a growing global fanbase and rising cultural impact, Doncic is helping redefine what a modern NBA superstar looks like.
Top 10 Most Popular NBA Jerseys (2024-25 Season):
- 🌅 1. Luka Doncic – Los Angeles Lakers
- 🌉 2. Stephen Curry – Golden State Warriors
- 🌅 3. LeBron James – Los Angeles Lakers
- ☘️ 4. Jayson Tatum – Boston Celtics
- 🗽 5. Jalen Brunson – New York Knicks
What’s Next for Luka Doncic & the Lakers?
With the Lakers securing a top-three seed in the Western Conference, playoff basketball returns to Crypto.com Arena in a big way. Doncic’s jersey might be the hottest item in the league right now, but tickets to see him live in the playoffs may be even harder to come by.
Luka Doncic’s rise to the top of NBA jersey sales isn’t just a merchandise milestone. It’s a symbol of a new era in Los Angeles. With the Lakers now leading in both popularity and postseason momentum, Doncic has firmly established himself as the face of a franchise and the league’s next global icon.