Global soccer icon and Copa America winner Leo Messi is expanding his influence beyond the soccer pitch with the launch of his new production company, 525 Rosario. This new production company is named after Messi’s hometown in Argentina.
This new venture aims to develop and produce TV shows, films, live sporting events, and community initiatives. The company will have headquarters in Miami and Los Angeles, positioning it in two of the most prominent entertainment hubs in the world.
What is 525 Rosario, Leo Messi’s new company?
525 Rosario is a joint venture between Messi and Smuggler Entertainment, known for producing Messi’s World Cup: The Rise of a Legend and Messi Meets America. The company will focus on creating family-friendly shows, branded content, and commercials for athletes before the 2026 World Cup. It will also emphasize community events, aligning with Messi’s commitment to making a positive impact off the field.
Why did Leo Messi start a production company?
The record eight-time Ballon d’Or winner has always had a passion for storytelling and entertainment. In a statement, he expressed his excitement about exploring this new venture: “Entertainment has always been a passion for me whether that be on the pitch or in other areas.” Through 525 Rosario, Messi aims to create content that resonates with audiences worldwide while also staying true to his family-oriented values.
What kind of content will Leo Messi produce?
The company plans to produce premium TV shows, films, and live events that focus on sports and community themes. Messi’s production company will also work on commercials and branded content for athletes, expanding its reach into both the entertainment and sports marketing industries. Given Messi’s global influence, there is much anticipation about the kind of projects 525 Rosario will bring to life.
Los Angeles, a key hub for global entertainment, will play a significant role in the operations of 525 Rosario. The city, home to major film studios, a growing soccer fanbase, and a large Hispanic population, is the perfect base. Fans in Los Angeles and beyond are eager to see how Messi’s transition from soccer star to entertainment mogul unfolds.