A free immersive soccer experience with a rooftop field and customization workshops just opened in Los Angeles – you can stop by this weekend only

The New Balance Football House just opened on Melrose Avenue with immersive football experiences and workshops.

– Editor, Secret Los Angeles

· June 18, 2026

The official FIFA World Cup 2026 stores are landing in Los Angeles this week — Here are all 6 locations

Another immersive soccer experience just landed in Los Angeles – just in time for the FIFA World Cup games and celebrations!

On Thursday, June 18, New Balance opened its Football House on Melrose Avenue with immersive football experiences and workshops. According to a press release, “the New Balance Football House blends performance and lifestyle – a space where football fans can customize products, participate in challenges, visit the gaming lounge, and shop a curated New Balance assortment including the Stone Island x New Balance Summer ‘26 capsule.”

Attendees can expect speed drills, shootout challenges, and 1v1 competitions on the experience’s soccer field on the rooftop, as well as customization workshops, photo moments, and a curated shop featuring their latest summer capsule collection. You can also try on some cleats and put them to the test.

On Friday, from 2 pm to 5 pm, guests can attend a pennant workshop where they decorate and customize their own sports pennant.

On Saturday, from 2 pm to 5 pm, guests can attend a soccer ball workshop where they decorate and customize their own mini soccer ball.

The experience is completely free to the public.

🗓️ Thursday, June 18 to Sunday, June 21
⏱️ Open daily from 12 to 7 pm
📍 8175 Melrose Ave, Los Angeles, CA, 90046

The experience is completely free to the public.

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