A pink and black truck is roaming the streets delivering liquor to thirsty residents.
The unmistakeable hot pink and black, family-run East L.A. market has been adapting swiftly to the crisis and the changes keep getting more exciting. The local ‘tiendita for the people’ has all the hallmarks of a quality bodega or taco shop but with bougie flecks. You’ll find anything from Cheetos and toilet paper in the aisles, to refried beans and fresh Kernel of Truth Organics tortillas in the back, and then, of course, there’s the sensational roster of high-end, craft beverages.
This beloved hybrid hotspot has had to stop most of their food popups and limit the number of customers in the store to 4 at a time since the pandemic hit. But they’ve adapted by creating an online store on Toast, and, starting next week they’ll be introducing the all-new Sara’s Market On The Go Truck!
You’ll be able to order any of their curated selection of organic wines, artisanal Mexcian beers, and American beers online and pick them up on the brand new Sara’s Market On The Go booze truck at a selected time. There may even be a few items to available for passersby to grab with a cashless option. According to an interview with La Taco, there might be an ice cream truck-style jingle so you know when it’s in your hood.
Almost anyone that has stepped foot in this store becomes an instant fan, as they manage to maintain a perfect balance of commercial products with select goods that you might find in neighborhoods like Echo Park. People would sometimes travel miles to stock up on exclusive stouts from Anaheim’s Bottle Logic and other breweries. Now, they won’t have to.
In a fortunate turn of events, the new COVID-19 liquor rules allow the team to bring this booze “on wheels” dream to life. So this will be one of the first legal liquor trucks riding around L.A.
How to order online for curbside pick up as per their Instagram announcement:
– Visit sarasmarkets.com
– Click on ONLINE ORDERING
– You will be prompted to select a day and time for your order (ordering is set up for a min.of 24 hr advance order and a max of 3-day advance order)
– Select items you want to add to your cart
– Checkout and pay online
– Review email confirmation/receipt – Arrive on the selected date and time to pick up your order. (* if you have selected Sunday as your pick up date please be aware that your order will NOT be available for pick up Sunday. Sunday orders will be fulfilled for pick up on MONDAY on the Sara’s On The Go Truck at the selected time. All orders selected for Monday or Tuesday will be available for pick up on the Sara’s On The Go Truck ONLY. Wednesday-Saturday orders will be available for pick up in-store.) *Truck locations will vary and will be announced on all our social media platforms
**If you purchase alcohol online, you must be of the legal age of 21 or older. You MUST bring a valid GOVERNMENT ISSUED ID at pick up to verify age and ID must match the same card used to purchase your order. NO EXCEPTIONS!
Please bear with us as this is the first time we are offering this service, thank you!
Featured image: The Chori-Man®