This winter, you can experience the magic of an alpine Christmas without leaving the city, let alone getting on a plane! After hugely loved runs across Europe, the authentic Swiss Winter Village is crossing the Atlantic to make its grand debut right here in LA on Santa Monica Pier.
Transforming the iconic setting into a cozy, coastal California escape, this charming Christmas village is bringing the warmth, lights, and traditions of the Swiss Alps straight to the US for the very first time.
Alpine magic coming is to LA
The market is far more than a simple lineup of basic market stalls you could find anywhere. Swiss Winter Village is a full European cultural immersion, designed with intricate attention to detail, passion, care, and fantastic taste.
Visitors will wander through twinkling paths lined with classic wooden chalets, enjoying live music and rides, hands-on workshops, and family-friendly entertainment. Between the scent of warm spiced drinks, rich Swiss chocolate, and traditional, ridiculously tasty raclette, it’s made to feel like a portal straight to a winter holiday in Zurich.
Behind every chalet there’s a story to tell
The real heart of any true European winter market lies in its chalets. Rather than mass-produced trinkets, these authentic wooden structures are designed to showcase real craftsmanship, art, and food.
Each chalet will be an intimate storefront for selected artisans, independent creators, and culinary talents. From handmade holiday decor and artisan jewelry to gourmet bites and contemporary design, every booth will offer something unique for visitors looking for thoughtful gifts and soul-warming treats.
A must-visit holiday event and a huge moment for local makers
Swiss Winter Village offers the perfect winter outing: a chance to stroll under the lights, taste traditional alpine fare, meet Santa and soak in the holiday spirit.
For local business owners, artisans, and restaurateurs, it’s something even bigger: the chance to be part of an inaugural Los Angeles event that’s set to become the talk of the season.
Calling all merchants, crafters, & food vendors
If you own a local business and want to showcase your product in one of the iconic wooden chalets this winter, applications are officially open. Spaces are limited for the event so click here to apply for a chalet and view vendor packages!
