Hovering above the Pacific surf, the Santa Monica Pier is easily one of the most recognizable landmarks on the West Coast. Since 1909, this wooden expanse has stood as the beating heart of Southern California beach culture. Originally built to hide a municipal sewage pipe, the pier quickly transformed into the much more elegant landmark we know today.
Over the last 117 years, the structure has served as the backdrop for countless iconic Hollywood films like Forrest Gump and Iron Man, sunny summer concerts, and millions of memories.
Now, the landmark is making history once again with its first-ever authentic European Christmas market.
The creators of Europe’s most iconic Christmas Markets arrive in LA
This winter, for the first time ever, a genuine, traditional European Christmas market is taking over the pier’s oceanfront deck. The legendary landmark will transform into a magical winter wonderland, drenched in twinkling lights.
Swiss Winter Village is being brought to LA piece by piece by the same organizers behind some of Europe’s most acclaimed holiday markets—including Noël La Villette in Paris and Wienachtsdorf in Zürich.
Fondue, ice skating and ocean views
Come November 28th, you’ll be able to step off the sunny beach straight into a cozy, snow-dusted alpine sanctuary.
Visitors will be able stroll through over 60 handmade wooden chalets, each with its own local artisan gifts, trinkets or treats. Sip rich spiced mulled wine (glühwein) and feast on Swiss raclette—an unmissable specialty of melted cheese scraped over bread and potatoes!
You can even lace up for a scenic skate at the seaside ice rink, soaking in sweeping coastal views. Family friendly entertainment and live music will create a buzzy atmosphere all winter long and of course you can’t miss the chance to snap some holiday pics with Santa!
This is a unique opportunity to travel to the holiday markets of your dreams as well as a wonderful reimagining of Santa Monica’s incredible landmark.
Plan your visit to Swiss WInter Village on Santa Monica Pier
📅 November 18, 2026 – January 3, 2027
📍 Santa Monica Pier, CA 90401
You can find more information and save your spot for the winter escape here!
