L.A. is getting a brand-new way to spend Sundays this summer. And it involves street food, soccer, music, and a whole lot of global flavor. Smorgasburg LA has just announced THE WORLD GRUB, a new World Cup-inspired series transforming Sundays at ROW DTLA into a celebration of food, culture, and match-day energy from June through July.
Beginning Sunday, June 14, THE WORLD GRUB will turn the beloved weekly market into an ongoing international festival where guests can watch matches live, snack their way through global flavors, and soak up a party atmosphere that blends street food culture with soccer fandom.
Whether you’re showing up for the games, the snacks, or simply looking for an excuse to spend a summer Sunday outdoors, this might be the city’s tastiest watch party.
⚽ What to expect at THE WORLD GRUB
This isn’t your average Sunday food market. Throughout the series, visitors can expect:
• Game-day specials from Smorgasburg favorites alongside rotating guest vendors
• Live screenings of World Cup matches in an easy, drop-in atmosphere
• Exclusive giveaways and limited-edition merch drops
• Live music performances and international DJs creating all-day energy
• Family-friendly activities and a mini soccer pitch for younger fans
• Special bar offerings from I Love Micheladas with themed drinks and match-day pours
• Collaborations with Hollywood Food Coalition, Prosperity Market, Orion Beer, and more
🌎 More than just a watch party
What makes THE WORLD GRUB different is that it’s designed to feel less like sitting in front of a television and more like wandering through a global street festival.
One minute you’re grabbing snacks from your favorite vendors, the next you’re catching live music between matches or challenging friends on the mini pitch. Add free entry, easy parking, and an entire market built around communal viewing, and suddenly Sundays start looking a lot more exciting.
If you’ve been searching for a chill family-friendly way to experience the World Cup atmosphere without committing to crowded sports bars or expensive tickets, this might become your new World Cup ritual.
⚽THE WORLD GRUB at Smorgasburg LA
📍 Location: ROW DTLA, 777 S Alameda St, Los Angeles, CA
🗓️ Dates: Sundays from June 14 through July 19 from 10:00 AM – 4:00 PM
