ICYMI, global pop sensation, Troye Sivan, recently took on a job as Chief Vibes OFFicer (CVO) at Smirnoff’s Vibes HQ* – and in honor of this prestigious new title, he’s spreading the good vibes to the rest of Los Angeles. In celebration of International Vodka Day on October 4, In true CVO style, Troye is leading the charge on a ‘briefcase drop’ around the city, with the chance to win a vacation.
Three briefcases will be placed in iconic spots around the city, and inside each of them the winners of the hunt will find a personalized video from Troye with instructions on how to claim this epic prize.
What is included in the prize?
As Chief Vibes OFFicer, Troye is encouraging everyone to spend a little less time grinding and a little more time hanging (IRL, of course) with their besties. To further encourage people to spend more time hanging out, he’s planned the ultimate weekend in Palm Springs for the winners. Basically, think of the prize as a CVO-mandated weekend with your best friends – including sunshine, lo-fi chill and good vibes.
How does the competition work?
That’s the question on everybody’s mind! It’s only fitting that this all kicks off on Instagram on October 2nd just a few days before International Vodka Day. Because Troye is going to join forces with Smirnoff to share clues to the briefcase locations, dropped at iconic spots around LA.
And as this competition is all about chilling out with friends, it’s not enough to just find a briefcase on your own – you’ll need your besties to be with you to win.** Just make sure your crew are all above 21 and have registered here prior to participating.
How do you win the competition?
Once you’ve found the briefcase and unlocked it with your crew, winners will find a personal video from Troye which will allow them to claim their Palm Springs getaway. A team will be on hand nearby to share the prize, or alternatively winners can have their prize mailed to them. See the full t&cs below.**
Sip responsibly, you must be 21+ to take part in this competition. Do not forward this to anyone under the age of 21.
*Chief Vibes OFFicer is not a real title and Vibes HQ is not a real place of work
**Crew comprised of 3 persons, all of whom must be 21+.
†An Instagram account is required in order to see clues.
NO PURCHASE NECESSARY. Offered in Los Angeles area only. Must be 21+. Crew members should register here prior to participating.
CREW MEMBERS MUST COMPLY WITH ALL APPLICABLE LAWS, RESPECT THE RIGHTS OF 3RD PARTIES IN PARTICIPATING IN CONTEST. CREW MEMBERS ASSUME ANY AND ALL RISK OF LIABILITY IN CONJUNCTION WITH PARTICIPATION. AFTER FINDING BRIEFCASE, CREW MUST CLAIM PRIZE AT DESIGNATED LOCATION by 8:59 p.m. PT on 10/02/2025 or arrange with Administrator to complete prize claim process via e-mail. A total of (3) briefcases are hidden. If a briefcase is unclaimed, corresponding prize will not be awarded. Prize consists of a prize pack plus trip for Crew members to Palm Springs event (SMIRNOFF “Vibes HQ” Weekend), 11/15-16/2025. If any Crew member is unavailable for Palm Springs event, no alternate prize/compensation awarded to such Crew member and Crew member will only receive prize pack (to be shared with the other [2] Crew members) Troye Sivan will NOT attend Palm Springs event. ALCOHOL NOT PART OF PRIZE. Incidental expenses are winning Crew member’s sole responsibility. Subject to Official Rules at URL. Sponsor: Diageo Americas, Inc., New York, NY. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram.