Leave your selfie sticks behind, slip into your fiercest fit and get ready to shop, pose and slay away at ModelLand. 4th Street’s gold-wrapped facade opens up to an interactive beauty park with deliciously dreamy SMiZE Cream ice cream, jaw-dropping spaces filled with coveted items and professional teams waiting to uncover your best you.
After almost a lifetime of dominating the front covers of major magazines, supermodel and super-businesswoman Tyra Banks is turning the camera on you. Santa Monica’s long-awaited ModelLand is not a museum; it’s a celebration of beauty in all its forms. Everyone is invited to step into the light and live out their photo fantasies within a gleaming, luxurious attraction.
The innovative concept’s first theme is The Posing Party – a celebration of you looking AND feeling good. This world of fierce and fabulous fun offers multiple rooms, and ticket tiers, allowing you to tailor your visit to match your dreams (and budget). Each room is a glamorous playground with flattering lighting and inspiration, encouraging you to focus on what makes you extra special. Plus, Posing Professionals are at your service, demonstrating secret tips to help you master your angles.
In your 90-minute Posing Party session, you’ll transform your look (and hair if you so desire) with a theatrical shopping experience, work it on the catwalk, indulge in yummy SMiZE Cream ice cream, discover your best poses and maybe even be discovered. Some guests (could be a mom, dad, buddy, kid, or even you!) will also have the chance to be the star of future campaigns.
Think of it as your biggest dream coming to life with an inspiring story at its core.
The Smize Queen is no stranger to pushing boundaries. Tyra boasts the title of one of the most ground-breaking models of all time and has continued to defy limits as an entrepreneur. This first-of-its-kind experience is no different.
While it has been referred to as a theme park, it goes further than that. It’s an explosive coalescence of beauty, self-love, retail, technology, and top talent, all working together to uncover your unique beauty. In L.A.’s dazzling new haven of cutting-edge creativity, the runway belongs to anyone who’s ready to Smize and celebrate their uniqueness.