This summer, U.S. Soccer is bringing the excitement of the 2026 FIFA Men’s World Cup straight to the California coast with the launch of U.S. Soccer House presented by Bank of America in Venice Beach.
Running June 11 through June 26, the free fan experience will take over 57 Windward Avenue, transforming the beachside neighborhood into a massive celebration of soccer, culture, music, and community.
Located just one block from the ocean, the space is designed to serve as the official gathering place for supporters of the United States men’s national soccer team throughout the tournament’s group stage.
A World Cup experience beyond the matches
The atmosphere is expected to feel more like a Venice Beach festival than a traditional sports venue. Fans can watch matches on giant screens, attend live podcast recordings, experience post-game programming. Plus, fans can enjoy appearances from former World Cup players, coaches, referees, and members of the United States women’s national soccer team.
One of the biggest highlights arrives June 21, when the U.S. Men’s and Women’s Beach Soccer National Teams host special matches directly on the sand alongside community programming tied to Soccer Forward, U.S. Soccer’s social impact initiative connected to the World Cup legacy.
Exclusive merch and fan activations
The experience will also feature exclusive shopping opportunities, including limited-edition merchandise, jersey customization, and fan gear from Nike and New Era. Interactive activations will allow guests to create digital trading cards, swap World Cup stickers, and explore signed memorabilia installations.
Fans can also expect appearances from Banner, the official U.S. Soccer mascot, along with giveaways, live entertainment, and family-friendly activities throughout the two-week event.
Los Angeles at the center of soccer culture
At its core, U.S. Soccer House is designed to showcase how deeply soccer culture has grown in the United States. Especially in Los Angeles, where sport, fashion, entertainment, and community naturally collide.
With the 2026 FIFA Men’s World Cup approaching, Venice Beach is set to become one of the country’s most exciting destinations for fans looking to experience the tournament beyond the stadium.
