You don’t need flights across the Atlantic to experience an alpine Christmas this winter. You can leave your passport at home as serious European holiday vibes are landing directly on the Southern California coastline.
The iconic Santa Monica Pier is getting a complete seasonal makeover from November 18th through January 3rd. Swiss Winter Village—an authentic alpine market set right against palm trees, Pacific waves, and stunning golden-hour California sunsets—is officially making its grand US debut. Tickets are officially live so now you can lock in your preferred dates early before prime slots sell out!
18 November 2026 17:00 + more dates
Event Deck at the Santa Monica Pier
What to expect at LA’s oceanfront Swiss Winter Village
This isn’t your average Christmas pop-up with a few holiday props—it’s a full European cultural immersion designed with intricate attention to detail, passion, care, and fantastic taste.
Visitors will wander through twinkling paths lined with classic wooden chalets, enjoying live music, a vintage carousel, and hands-on workshops. You can hit the seaside ice rink for a scenic skate right over the Pacific Ocean, or ride the famous ferris wheel for sweeping coastal views framed by holiday lights.
Authentic alpine dining & comfort food on Santa Monica Pier
The absolute star of the show is the authentic alpine food and drink. Rather than standard festival fare, Swiss Winter Village is bringing real European culinary traditions straight to the oceanfront.
You can cozy up inside traditional raclette chalets for hot, bubbly melted cheese poured over savory bites, warm bread, and potatoes. To round out the ultimate cozy winter experience, sip on rich spiced mulled wine (glühwein), sample sweet pastries, and indulge in rich Swiss chocolate while taking in the ocean breeze.
Explore traditional wooden chalets & local artisan gifts
The real heart of any true European winter market lies in its chalets. Rather than mass-produced trinkets, these authentic wooden structures are designed to showcase real craftsmanship, art, and food.
Each chalet will be an intimate storefront for selected artisans, independent creators, and culinary talents. From handmade holiday decor and artisan jewelry to gourmet bites and contemporary design, every booth offers something unique for visitors looking for thoughtful gifts.
For families and holiday lovers looking to capture the ultimate seasonal memory, Santa Claus will also be visiting the village throughout the season. A $30 add-on secures a dedicated time slot for your group along with a printed keepsake photo to take home.
Swiss Winter Village tickets & deets
Swiss Winter Village opens November 18th through January 3rd on Santa Monica Pier. Tickets are now officially on sale, and time slots are expected to fill up fast so grab yours today!
P.S. Are you a local business owner, crafter, or food vendor? A limited number of wooden chalets are still available for merchants—click here to submit a vendor application and view chalet packages.
Swiss Winter Village Santa Monica Pier
18 November 2026 17:00 + more dates
Event Deck at the Santa Monica Pier
