FX is launching a global pop-up takeover for their new series Alien: Earth – and it’s smashing into Los Angeles this Saturday.
Just ahead of the premiere of the iconic Alien franchise’s new sci-fi series, FX is launching a global stunt dubbed “The Hunt.” The upcoming activation is taking over fourteen cities, including Valencia, Spain, London, UK, Toronto, Canada, Mexico City, Mexico, Sāo Paulo, Brazil, Tokyo, Japan, Seoul, Korea, and Sydney, Australia, as well as NYC, Dallas, Nashville, Las Vegas, San Francisco, Seattle, and Los Angeles.
The L.A. activation will take place at the W Hollywood hotel this Saturday, August 9, from 12 pm – 6 pm.
“The USCSS Maginot has crash-landed on Earth and containment units holding mysterious alien life forms have fallen from the wreckage and landed in cities around the world,” reads the press release. “Brave fans who approach the Prodigy Corp officers protecting the salvaged containment crates will be rewarded with a chance to instantly win an exclusive prize.”
Not much is known about the pop-up as of yet, but the press release describes it as an immersive stunt with containment unit crates from the series as well as hidden Easter Eggs, photo opps, and chances for exclusive prizes. L.A. participants also have the chance to win a pair of limited-edition Alien: Earth x Skullcandy Crusher EVO Headphones, an Alien: Earth thermos, collectible pins, and special offers from W Hotel.
Supplies are available on a first-come-first-serve basis. The U.S. experience is only open to those 18 and older.
📅 When: August 9th, 12 pm – 6 pm
📍Where: W Hollywood (6250 Hollywood Blvd, Hollywood, CA 90028)