If you’re a Y2K aficionado, head to West Hollywood as soon as possible! The hyper-cool global eyewear brand, Gentle Monster, has teamed up with Bratz to create the coolest 2025 Pocket Collection, perfect for summer. And to celebrate the instantly iconic new collection, they’re hosting pop-up events around the world from Seoul to Shanghai to Bangkok – and of course, Los Angeles!
The Gentle Monster X Bratz Doll Pop-Up in West Hollywood will run from May 30 through June 15, 2025. It will open daily at 10 am and close at 7 pm.
What is the Gentle Monster Pocket Collection?
The Gentle Monster Pocket Collection is a new eyewear line that features a range of compact, foldable silhouettes that expand into full-sized frames. The collection consists of 21 designs in total. In addition, one special eyewear piece in collaboration with Bratz comes with a special Bratz doll. And of course, it all highlights Gentle Monster’s cool, bold, and contemporary aesthetic.
What can you expect at the Gentle Monster X Bratz Doll Pop-Up?
First of all, you can’t miss seeing this pop-up even if you tried! A giant Bratz doll lounges on the rooftop, turning heads from the street below. Inside, two larger-than-life Bratz dolls take center stage.
With sky-high sculptures, space-age vibes, and thoughtful interactive displays, there are plenty of sweet photo opportunities. Plus, an exclusive AI transformation booth will literally transform you into a Bratz doll.
And as if it couldn’t get any cooler, Karina from the K-pop group Aespa, stars in the Gentle Monster Pocket Collection campaign. The ad shots feature dreamy scenes alongside Bratz dolls that appear almost lifelike.
Gentle Monster X Bratz Doll Pop-Up
📆 When: May 30 through June 15, 2025, 10am – 7pm
đź“Ť Where: 8552 Melrose Ave, West Hollywood, CA