Some are calling it ‘the breast thing ever,’ but officials weren’t so amused.
Earlier this week, a group scaled the hills where the Hollywood sign is located and managed to momentarily change it to ‘Hollyboob’ by placing a large ‘B’ banner over the ‘W’ and adding a white dash to the ‘D’. Vsauce was one of the first to spot the sign’s temporary makeover on Twitter and six people, including influencers, have since been arrested.
Happening right now. pic.twitter.com/AbGesp1JG8
— Vsauce (@tweetsauce) February 1, 2021
Los Angeles Police Captain Steve Lurie took to Twitter on Monday evening calling it ‘way uncool’ while confirming the arrests. He also noted that the L.A. landmarks are precious to the LAPD Hollywood division and that the act posed major risks.
A few hours ago, a group attempted to vandalize the Hollywood sign. Los Angeles landmarks are precious to those of us @LAPDHollywood and this was way uncool (not to mention the terrain is quite steep & dangerous). Hollywood patrol officers have arrested all six individuals.
— Captain Steve Lurie (@LAPDLurie) February 1, 2021
The Hollywood Sign Trust and official Twitter account have also condemned the alteration saying, ‘this renowned icon should be appreciated not demeaned.’
Earlier today, the Sign’s security and video monitoring system recorded a vandalism attempt. There are those who think modifying the Sign is fun, but this renowned icon should be appreciated not demeaned.
Thank you @LAPDHollywood & @LAParkRangers_
📷 credit David Livingston pic.twitter.com/vpLFjyeD2N
— The Hollywood Sign (@HollywoodSign23) February 2, 2021
Social Media influencer and Founder of Shag Mag (a self-proclaimed rival to Playboy) has proudly taken ownership of the concept and stunt, saying it was a response to Instagram censorship and an attempt to raise awareness for breast cancer. She claims to have lost millions of followers—and dollars— due to nudity warnings on the platform.
that one time I changed the Hollywood sign to #hollyboob pic.twitter.com/IrIC6DpXHO
— Julia Rose (@JuliaRose_33) February 2, 2021
While it’s not exactly the best stunt ever or breast cancer awareness month, it did get attention and probably made quite a few people smile today.
Featured Image: Ahmet Yalçınkaya via Unsplash