As Paris hands over the Olympic flag to Los Angeles for the 2028 Summer Games — L.A. is paying tribute to Kobe Bryant’s remarkable legacy as a two-time Olympian.
In a recent announcement video released on the official Los Angeles 2028 (LA28) Olympic & Paralympic Games socials, Vanessa Bryant unveiled a special new logo she crafted for the upcoming games — drawing inspiration from her late husband. This redesigned emblem features a striking purple and yellow snakeskin pattern replacing the “A” in Los Angeles, with Kobe’s iconic Mamba logo prominently displayed at its center.
“Kobe was the ultimate athlete, and he took his role as an Olympian very seriously,” Vanessa said in the video. “He was so proud to represent our country, and he considered his two gold medals part of his proudest professional accomplishments. His dedication to sport transcended basketball. As a spectator, he especially loved to show up for his fellow athletes and take in the competition at the world’s highest level.”
The late legend also makes an appearance in the clip, and reveals that he was a big advocate for bringing the Olympic Games to Los Angeles.
“There’s so many icons that come from the city of Los Angeles, that live in the city of Los Angeles, in so many different fields that it makes complete sense to host the Olympics here because there’s so many things that you can do with the Olympic Games, to even elevate it to a higher level,” Kobe shared. “And to tell the beautiful journey and story of these athletes that are represented in these Olympic Games.”
As Los Angeles eagerly anticipates and prepares for the 2028 Olympics, the tribute to Kobe Bryant serves as a reminder of his legacy and deep connection to sports and our city of Los Angeles. He and his daughter Gigi were also honored earlier this month with a statue in front of the Crypto.com Arena.