Los Angeles just scored another cultural moment. NBA icon LeBron James is now a Barbie, the first male athlete to become an official “Kenbassador” for Mattel. His new doll, decked out in L.A.-ready fashion and representing his signature style, is now part of the Barbie Signature series.
LeBron James Enters Barbie World
The doll wears a blue and white varsity jacket with the initials “LJ”, plaid pants, sneakers, and custom patches tied to James’s Ohio roots and his community-driven LeBron James Family Foundation. It’s not just a toy, it’s a local legacy in miniature form.
The Kenbassador Doll
The “Kenbassador” Barbie line kicks off with LeBron, but it’s about more than celebrity. Mattel’s goal is to celebrate real-world figures shaping culture. For us, this is a reminder that heroes don’t just win on the court, they inspire far beyond it.
How Much Does The LeBron Barbie Doll Cost?
The LeBron Barbie is priced at $75, but expect resale prices to climb fast. Early buyers are already flipping it for double on sites like eBay. If you’re in and want it at retail, timing will be everything.
Where Can You Buy It?
You’ll find the LeBron Barbie at Target, Walmart, Amazon, and Mattel Creations starting April 14. But if you’re in L.A., Undefeated LA will release a limited quantity early on April 12, including some signed by LeBron himself.
A Cultural Drop for Collectors
This isn’t about basketball. It’s about influence. LeBron’s Barbie is made for collectors, pop culture lovers, and anyone tuned into L.A.’s creative scene.
A limited early release at L.A.’s Undefeated store, featuring potential signed editions, ties the rollout directly to the city’s streetwear culture and celebrity economy.
The Barbie brand is evolving, and by featuring a figure like LeBron James, it’s tapping into a broader, more inclusive vision of what icons look like today. This doll might be small, but the move is big. Fashion, fame, and community impact collide.