The beloved local pizza chain, founded by the brother of former tennis star Michael Chang and previously supported by NBA star Kevin Durant, has filed for bankruptcy amid ongoing store closure, as reported by Business Insider.
Little Brown Box Pizza, the parent company of Pieology, sought Chapter 11 bankruptcy protection last week, reporting assets of $100,000 to $1 million and liabilities ranging from $1 million to $10 million, with over 200 creditors listed.
Founded in 2011, Pieology aimed to make America’s most crave-worthy food both affordable and interactive, according to a news release. The restaurant allows customers to create their own stone-fired pizzas, choosing from four crusts, six sauces, and over 35 toppings.
At its peak, it operated over 200 U.S. locations before the pandemic. By the end of 2024, however, Restaurant Business reports that the number had dropped to 103, with sales declining nearly 11%.