Los Angeles thrives on unexpected mashups, from art and fashion drops to immersive experiences, and now two icons from very different worlds are coming together: the L.A. Rams and Hello Kitty are gearing up for a special and first time-ever collab!
The local team is now teaming up with the beloved and iconic Sanrio character for a limited-edition merchandise drop, marking the first time Hello Kitty has ever partnered with an NFL team.
Fans attending the Rams’ January home game against the Arizona Cardinals at SoFi Stadium (scheduled for either Saturday, January 3, or Sunday, January 4) can get their hands on a Hello Kitty x Rams clear bag and coin purse while supplies last. Season Ticket Members will also receive the exclusive clear bag, making the game experience even more special.
The fun continues at The Equipment Room Team Store on gameday, where the full Hello Kitty x Rams Capsule Collection will be available. The collection includes Hello Kitty bobbleheads, plushies, keychains, and apparel, offering fans a playful way to show their Rams pride. The stadium will also feature special Hello Kitty activations throughout the day, creating a gameday experience blending football energy and the whimsy Sanrio character charm.