Ben & Jerry’s created a new flavor called Pecan Resist because they want to “peacefully resist the Trump administration’s regressive and discriminatory policies.”
The ice cream made with chocolate ice cream, white & dark fudge chunks, walnuts, pecans, and fudge-covered almonds is Ben & Jerry’s recent political gesture. Not only does this new flavor plan to rock your taste buds – it also intends to support organizations with similar values!
Today we launch Pecan Resist! This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda. Learn more and take action here >> https://t.co/Bi8YE1FvOZ pic.twitter.com/Kr6CKBX1sc
— Ben & Jerry's (@benandjerrys) October 30, 2018
The following organizations which are receiving praise for working the front lines of the peaceful resistance include Color of Change, Honor the Earth, Neta, and Women’s March. In addition to supporting and celebrating those fighting against the President’s agenda, Ben & Jerry’s will be donating $25,000 to each of the four organizations.
Even the artwork, by Favianna Rodriquez, stands for a great cause. Rodriguez’s art focuses on the intersection of issues such as social justice and economic inequality.
According to the company’s website, through the release of Pecan Resist, they hope to “build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.”
You can find the $6.99 pint on the Ben & Jerry’s website or at a local scoop shop. They’ve even created a form on their website so that people can express their support for the participating organizations!