Custom license plates have long been a way for drivers to make their cars truly their own. Whether it’s a retro design, a catchy phrase, or a unique color scheme, these plates let people add a personal touch that stands out on the road. From classic cars to daily drivers, specialty plates give every vehicle a little extra personality.
To celebrate the tradition, car rental company Sixt studied the most popular custom license plates in the U.S., and it turns out that California’s 1960s Legacy Plate ranks as the fifth most popular custom plate in the country.
Since its reintroduction in 2012, it has given 787,236 cars a distinctive vintage style. With its retro black-and-gold design, the plate offers a nostalgic nod to classic California cruising and remains a favorite for drivers who want to make their cars stand out.
With California at No. 5, the top four spots in the national ranking go to:
- Kentucky’s Blue and White Horse Plate.
With over 2 million sold, this 2004 design celebrates the Bluegrass State and its iconic horses.
Credit: Sixt. - Life Elevated Arches, Utah.
Featuring Utah’s famous red rock arches, this plate has more than 1 million drivers showing off the state’s natural beauty.
Credit: Sixt. - Life Elevated Skier, Utah.
Highlighting snowy mountains and Utah’s ski culture, nearly 900,000 plates capture the state’s adventurous spirit.
Credit: Sixt. - Pure Michigan Plate, Michigan.
Released in 2013, around 700,000 plates celebrate Michigan’s lakes, forests, and scenic shorelines through the popular tourism campaign.
Credit: Sixt. Do you agree?
