Hotels are lighting up in solidarity with those affected by the coronavirus.
As the pandemic swept the nation, tourism and travel came to a grinding halt. While hotels are largely vacant, they’re brightening up the dark night skies with hearts of hope. The empty rooms are being lit up in the shape of hearts in solidarity with those affected by COVID-19.
What started off as an independent gesture in small pockets around the world has now turned into a global display of unity. Two major hotel groups have made a whole campaign out of it. The #LightOfLove for InterContinental and the #MarriottStrong campaign for the Marriot group. Now all the way from Los Angeles to Buenos Aires, these beacons hope are being spotted. Meanwhile, other hotels are housing the homeless or healthcare workers.
Whether you’re a healthcare worker driving in to face a new battle alone every day, or an essential worker doing a lonely commute in the early hours of the morning, or a businesses owner wondering how you’re going to survive the next few months, seeing these can be that small reminder that we’re all in this together.
In Greater Los Angeles, you can see them at JW Marriott Los Angeles, Irvine Marriott, Sheraton Los Angeles, Renaissance Los Angeles Airport, and Anaheim Marriott just outside of L.A.