The Grinch is throwing shade at Los Angeles and it’s hilarious. 💚
If you’ve been stuck in traffic recently (and let’s be real, you have been), a billboard for the upcoming animation of The Grinch has probably caught your attention.
They may be savage, but they’re so spot on that it’s hard not to crack a smile.
Okay! Major props to the marketing team behind “The Grinch” …these LA specific billboards are SAVAGE!!! pic.twitter.com/uLFG4byxHH
— Patrick Dougall (@PatrickADougall) October 26, 2018
The Grinch hits the big screens on November 9, and what better way to get an entire city to see a movie than to hit ’em where it hurts? Hilarious billboards haven’t been the only thing the town’s talking about when regards to the Illumination remake – Tyler the Creator released a version of “You’re A Mean One, Mr. Grinch” earlier this week along with another original that will drop alongside the movie’s debut.
Creators of the animated film seem like they’re truly catering to the youth by roasting cities via marketing platforms, including New York and Chicago, as well as tapping into the hip-hop world. Pharrell will serve as the movie’s narrator and rap legends, Run-DMC, crafted a couple of songs which have landed a hot spot on the flick’s soundtrack.
What’s your take – do you plan on catching The Grinch this holiday season?