In celebration of their 10th anniversary and the opening of their first flagship store, L.A.-based fashion brand and community movement Kids of Immigrants is throwing a block party in Melrose Hill this weekend!
This Saturday, July 18, 2026, Kids of Immigrants is opening its debut storefront to the public with the launch of its Nike T90 collection, customization experiences, and a day of community programming.
Visitors can expect coffee and matcha by L.A. Chula Café, music, food vendors and refreshments, early access to the Koi Summer Love Capsule, free customizations, and giveaways while supplies last.
The event opens at 11 am and wraps at 7 pm.
Then, on Sunday, July 19, Kids of Immigrants is hosting a free community celebration and watch party of the final FIFA World Cup match. This will be the second day of music, giveaways, surprises, coffee and matcha by L.A. Chula Café, and street food vendors by Inclusive Action. Space is limited for this event, and an RSVP is required.
Doors open at 10 am and kickoff is at 12 pm.
KOI’s first flagship store will be a community hub
According to a press release, “the flagship is designed to evolve over time. Beyond retail, KOI will host year-round programming including community conversations, youth mentorship, nonprofit partnerships, educational workshops, creative classes, film screenings, artist installations, live music, wellness programming, cultural celebrations, soccer watch parties, neighborhood markets, volunteer opportunities, and fundraising initiatives that directly support immigrant communities throughout Los Angeles.”
It’s designed to house five interconnected environments. The store will be a home to KOI’s latest retail collaborations with Nike, an art and culture space with talks, performances, and residencies, as well as a creative workspace, a youth playground, and more.
The five environments:
- Retail combines the latest Kids Of Immigrants collections with a permanent archive documenting ten years of the brand through garments, graphics, photography, objects, and stories. The space also features a curated Nike assortment alongside rotating platforms for emerging brands, artists, and makers.
- Art is a flexible cultural space for exhibitions, artist residencies, talks, performances, film screenings, listening sessions, and community conversations.
- Work serves as a shared creative workspace where collaborators, nonprofit partners, students, and community members can gather, learn, and create together. Later this year, the space will evolve into the KOI Café—an extension of that mission and another place for conversation, connection, and community.
- The Playground, built within the former parking lot, extends the experience outdoors through futbol tournaments, watch parties, youth programming, flea markets, food vendors, wellness events, workshops, performances, and neighborhood celebrations.
- The Apartment is intentionally designed less like a traditional office and more like a living room—a place where ideas are shared, relationships are built, and the door is always open.
📍 4873 Melrose Ave., Los Angeles, CA 90029
📆 July 18 and 19, 2026
