Earlier this week, Kim Kardashian made a big announcement about her first ever pop-up shop at the Westfield Century City Mall. Through July 27th, the Insta-worthy showroom will include popular pieces of the KKW Beauty line as well as previously sold out and limited edition items. Lucky fans that make it over during opening week have a chance at scoring an invite to an exclusive party hosted by Kim and her friend/makeup artist Mario Dedivanovic.
The pop up resembles a gallery with various walls covered in with larger-than-life replicas of her beauty products. The art-like installations include rotating eyeshadow palettes, giant crystals, and a giant box that you can walk into through a cut out of Kim’s perfectly shaped bod.
Expect the employees to be dressed in Yeezy as they assist customers in choosing the perfect shades in concealers, nude lipsticks, and highlighting sticks which sit atop of lucite, modern display cases. From the looks of it, the lines have been crazy busy this week – it’d be smart to set a day aside before heading over to pick up one of her fragrances, Kimoji x Lumee cases, or contour kits.
Though Mrs. West hasn’t made announcements of opening other pop-ups around the globe, we wouldn’t be surprised if she followed suit of her fellow makeup-entrepreneur sister, Kylie Jenner. Kim K tells Bustle that she’s ‘going to see how it goes.’
“I’m just so excited to see how the response will be [for this]. I don’t have a roll-out plan just yet.”
Location: Westfield Century City, 10250 Santa Monica Blvd, Los Angeles, CA 90067. See it on Google maps.
Also published on Medium.