
The “LA Strong” campaign, launched to support people displaced by the devastating wildfire in Los Angeles, has seen an overwhelming response. More than 30,000 special-edition shirts have already been sold, raising significant funds for relief efforts.
What is the L.A. Strong campaign?
In a show of solidarity to help the wildfire victims, Los Angeles sports teams, including the Lakers, Dodgers, Rams, and Clippers, partnered with Fanatics to create the “L.A. Strong” merchandise line. The shirts, hoodies, and hats are priced at $35 each, featuring team logos and the unifying slogan.
The initiative isn’t just about raising funds; it’s about bringing the community together during this time of crisis. All proceeds from sales go to the American Red Cross and the Los Angeles Fire Department Foundation. It will help those affected by the fires and support firefighting efforts.
Record sales for a worthy cause
The “L.A. Strong” merchandise has become one of the most popular collections on Fanatics, with shirts and hoodies dominating the site’s top-selling items. With over 30,000 units sold in just a few days, the campaign highlights the power of community in the face of tragedy.
Additionally, local sports teams have collectively pledged $8 million to support fire victims, bolstered by donations from players and fans alike. The campaign’s success demonstrates how sports organizations can drive meaningful change beyond the playing field.
How to join L.A. Strong to help wildfire victims
Fans can purchase “L.A. Strong” merchandise on Fanatics.com or team-specific websites. Each purchase directly supports relief efforts, providing essential resources to those who’ve lost their homes and belongings. There is a lot to choose from, and even if you are not from Los Angeles, this is the perfect opportunity to help donate, as Fanatics ships all over the country.
As the wildfires continue to devastate the region, initiatives like “L.A. Strong” show how the city can rally together to support those in need.