Few American roads have shaped the country’s identity quite like Route 66. Stretching from Chicago to California, the historic highway helped connect communities across the country, supported roadside businesses, and became a lasting symbol of the American road trip. The Golden State marked its western endpoint, making Santa Monica a key part of the road’s history.
The city has been home to several Route 66 landmarks over the years, including the historic Aragon Ballroom and the famous end-of-the-trail sign at the Santa Monica Pier. As the legendary road celebrates its 100th anniversary, the city is set to become one of the region’s major hubs for commemorating the iconic highway, with Montana Avenue serving as the official Route 66 Centennial event!
A Free open-air celebration with classic cars and live music
On Saturday, October 3, from 11 a.m. to 6 p.m., Montana Avenue Art Walk will become a pedestrian-friendly destination packed with activities. The event is free and open to all ages, with more than 10,000 attendees expected. Here’s what you can look forward to:
- 🎶 Live music: A curated stage featuring local musicians and performances throughout the day.
- 🎨 Art and creative experiences: Fine art displays, interactive installations, and opportunities to discover local artists.
- 🛍️ Shopping and local vendors: Artisan vendors, boutiques, and neighborhood businesses with special experiences.
- 🍽️ Food and drinks: Participating restaurants will be part of the event’s Entertainment Zone, with drinks-to-go available for attendees.
- 🌿 Wellness and family activities: Dedicated programming for families, interactive experiences, and wellness activities.
- 🚗 Classic cars: A showcase celebrating the spirit of the historic highway.
The celebration will span approximately 10 blocks of Montana Avenue, with the event listing specifying 7th to 17th Street.
Admission is free, and organizers encourage attendees to walk or bike when possible, while nearby parking and dining options remain available.
