Look Forward To Visiting An Indoor Canyon At Glossier’s First Retail Store

It comes as no surprise that the store is just as trendy as its Instagram thread!

Malia Wooten Malia Wooten

Look Forward To Visiting An Indoor Canyon At Glossier’s First Retail Store

Sitting pretty on Melrose Place, the digital beauty startup shop is coated in millennial pink and looks very much like an art exhibit rather than a boutique.

The concept of the Glossier space is to not just sell, but to also create an immersive experience that will leave shoppers feeling as though they’ve transported to a new environment. The desert and road trip vibes are executed perfectly; sun-washed plants and dry grass schemes bring the landscape of California indoors.

Test perfectly lined rows of products in pink-dipped rearview mirrors or vinyl lettered vanities that seem to tie everything together. Glossier attendants compliment the ambiance, dressed in pink utility jumpsuits and available to assist guests in finding the perfect shade for the brand’s infamous dewy look!

Beyond the glam, the store design goes above and beyond with a unique and interactive selfie opportunity called #glossiercanyon. The customized room is inspired by Arizona’s Antelope Canyon and is equipped with complete day-to-night lighting and mesmerizing desert sounds. The room gives customers a private moment to feel outdoors and catch up on selfies.

Glossier say they have no current plans to roll out stores nationwide, so take advantage of being a few of the first to experience every fresh-faced millennial’s dream come true.

Location: 5307, 8407 Melrose Pl, Los Angeles, CA 90069. See it on Google maps.
Hours: 10 a.m. – 7 p.m.

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