Get ready to bring your appetite. Summer in Los Angeles means the return of massive outdoor markets, and one of the biggest of the year is officially making its comeback. FoodieLand Food Festival returns to Pasadena over Fourth of July weekend, promising three days packed with viral food creations, live entertainment, and unforgettable festival vibes.
As last year, FoodieLand will take place at the legendary Rose Bowl Stadium, one of Southern California’s most recognizable and historic venues. Known for hosting major sporting events, concerts, and large-scale community gatherings, the stadium provides the perfect setting for a festival of this size and energy.
What Is FoodieLand?
FoodieLand is a traveling outdoor food festival that brings together a diverse mix of food vendors, artisan businesses, entertainers, and local entrepreneurs in one location. Since launching, FoodieLand has grown into one of the most popular food festivals in the country, with events held in major cities across the United States.
This edition features over 250 vendors, which means you will be able to spend hours exploring booths while discovering new restaurants, supporting small businesses, and sampling dishes from cultures around the world.
- Shop local businesses: browse artisan vendors selling handmade goods, clothing, accessories, home décor, and other unique finds.
- Enjoy live entertainment: take in live music and performances throughout the festival.
- Explore global cuisine: FoodieLand brings together vendors serving dishes inspired by cultures from around the world, making it easy to try new flavors in one place.
- Play games and win prizes: you will be able to participate in carnival-style games and interactive attractions like trampoline and bungee jumping.
The celebration hits its peak on Saturday, July 4, when the Rose Bowl lights up with a synchronized drone show to mark Independence Day. It’s the stadium’s second annual drone display, and it’s shaping up to be one of the biggest shows of its kind in Los Angeles this year.
FoodieLand key details and information
📍Rose Bowl Stadium (1001 Rose Bowl Dr, Pasadena, CA 91103)
🗓️Festival hours:
- Friday, July 4: 3 p.m. to 10 p.m.
- Saturday, July 5: 1 p.m. to 10 p.m.
- Sunday, July 6: 1 p.m. to 10 p.m.
🎟️Tickets are available here.
Arrive early, come hungry, and be ready to explore — there’s a lot to discover at every turn!
